How To Market Your Beauty Business Like A Pro | For Beginners
A beginners guide to launching your brand.
Identifying the reasons you got into this business and how to use that to your advantage.
Defining your target customer, understanding what they want, and then learning how to bring them in.
Creating an attractive brand name, logo, and brand image.
How to design your website so that it entices your potential clients and provides them with the information they need.
Product | Price | Place | Promotion - What does this mean and how do I apply it to my business?
A print out workbook that is ACTUALLY useful - beautifully designed, easy to follow, with an additional large notes section for jotting down all your brilliant marketing ideas. Guanranteed you will come back to reference this notebook time and time again.
Instagram Deep Dive - We break down EXACTLY how to use your Instagram as A place to promote your business and get customers!
SO MUCH MORE........
This is just a teeny fraction of what we cover in this in depth Beauty Marketing course.
You have the training, now how do you get clients? Who even are your clients? We explain simply what a target customer is and give you the tools to identify them for yourself and your specific business!
We explain the HEAVY marketing jargon that professionals try to confuse you with and help you to unlock your inner Marketing master. You CAN do this yourself.
Websites are your digital face. It is a first stop before an appointment is booked. It NEEDS to be easy to navigate, it NEEDS to have a mailing list sign up, it NEEDS to have before and afters and it NEEDS your pricing structure. We teach you the key steps to getting this DONE.
Before you continue...
Legalese
Welcome To Marketing
Introduction
About this course
Do This RIGHT NOW Before You Begin!
Your Course Workbook
Marketing Yourself
How Do You Present Yourself ?
Shay & Alex talk: Presenting yourself
How Do You Present Your Business?
A Real Life Social Network
First Things First
Shay & Alex talk: Your Target Market
Deciding On A Brand Name
Shay & Alex talk: Branding and Colour Palette
Eyedropper App Tour
Deciding On A Logo
Shay & Alex talk: Your Logo
Designing Your Logo
Strengths | Weaknesses | Opportunity | Threats
The Four P's
The Four P's | Pricing
Shay & Alex talk: Pricing
The Four P's | Place
The Four P's | Promotion
Marketing Your Business Quiz
Shay & Alex talk: Websites
Building Your Website
Website Necessities | Images
Website Necessities | Services - Pricing - Booking
Website Necessities | Social Media - Biography
Website Necessities | Testimonials & Blog
Wix Site Tour
Shopify Site Tour
Squarespace Site Tour
Weebly Site Tour
Social Media Requirements
Shay & Alex talk: Facebook
Shay & Alex talk: Why we love instagram
Instagram | Step One - A flawless bio & photo
Instagram | Step Two - Instastories
Shay & Alex talk: Stories
Instagram | Step Three - Video content
Instagram | Step Four - Posting frequency
Instagram | Step Five - Call to action
Instagram | Step Six - Hashtags
Instagram | Step Seven - User generated content
Instagram | Step Eight - Promote your business outside of Instagram
Instagram | Step Nine - Instagram engagement
Shay & Alex talk: Social Media Engagement
Instagram | Step Ten - Be human
Instagram | Step Eleven - Content calendar
Shay & Alex talk: Instagram Analytics
Instagram | Step Twelve - Instagram analytics
Instagram | Story Highlights
Instagram | Story Highlights
Instagram | Story Highlights
Instagram | Story Highlights
Thank You Video
THANK YOU!
Welcome To Marketing
Shay & Alex Talk: Presenting Yourself
Shay & Alex Talk: Your Target Market
Shay & Alex Talk: Branding and Colour Palette
Shay & Alex Talk: Your Logo
Eyedropper App Tour
Shay & Alex Talk: Pricing
Shay & Alex Talk: Websites
Wix Site Tour
Squarespace Site Tour
Weebly Site Tour
Shopify Site Tour
Shay & Alex Talk: Facebook
Shay & Alex Talk: Why we love Instagram
Shay & Alex Talk: Insta Stories
Shay & Alex Talk: Social Media Engagement
Shay & Alex Talk: Instagram Analytics
Instagram: Story Highlights Cover Photo
Thank You!
Sherah Juarez
Marketing your business is a multilayered process.
This course has definitely open my eyes and help get a great understanding to how I should market myself as a entrepreneur. It has a lot of information that...
Read MoreThis course has definitely open my eyes and help get a great understanding to how I should market myself as a entrepreneur. It has a lot of information that you can learn from. I love how she gets into detail on each topic!
Read LessThis is the second course I’ve taken through Shay Danielle Academy and it always exceeds my expectations! There is so much informative information provided...
Read MoreThis is the second course I’ve taken through Shay Danielle Academy and it always exceeds my expectations! There is so much informative information provided in this course. This was very helpful for me while I’m starting to build my business!
Read Less