What YOU get from this Marketing course

  • Identifying the reasons you got into this business and how to use that to your advantage.

  • Defining your target customer, understanding what they want, and then learning how to bring them in.

  • Creating an attractive brand name, logo, and brand image.

  • How to design your website so that it entices your potential clients and provides them with the information they need.

  • Product | Price | Place | Promotion - What does this mean and how do I apply it to my business?

  • A print out workbook that is ACTUALLY useful - beautifully designed, easy to follow, with an additional large notes section for jotting down all your brilliant marketing ideas. Guanranteed you will come back to reference this notebook time and time again.

  • Instagram Deep Dive - We break down EXACTLY how to use your Instagram as A place to promote your business and get customers!

  • SO MUCH MORE........

What We Cover

This is just a teeny fraction of what we cover in this in depth Beauty Marketing course.

  • Targeting Your Clients

    You have the training, now how do you get clients? Who even are your clients? We explain simply what a target customer is and give you the tools to identify them for yourself and your specific business!

  • Worksheets That Are Actually Useful

    We explain the HEAVY marketing jargon that professionals try to confuse you with and help you to unlock your inner Marketing master. You CAN do this yourself.

  • How To Design Your Website

    Websites are your digital face. It is a first stop before an appointment is booked. It NEEDS to be easy to navigate, it NEEDS to have a mailing list sign up, it NEEDS to have before and afters and it NEEDS your pricing structure. We teach you the key steps to getting this DONE.

Social Media Blues?

BONUS | In this course you get an in depth look at how to run your instagram to gain followers and most importantly, attract clients! 12 steps to maximize the Instagram experience for both you and your clients.

Get started now

Course curriculum

  • 1
    Terms of Service
    • Before you continue...
    • Legalese
  • 2
    Introduction
    • Welcome To Marketing
    • Introduction
    • About this course
    • Do This RIGHT NOW Before You Begin!
    • Your Course Workbook
  • 3
    One | Marketing Yourself
    • Marketing Yourself
    • How Do You Present Yourself ?
    • Shay & Alex talk: Presenting yourself
    • How Do You Present Your Business?
    • A Real Life Social Network
  • 4
    Two | Marketing Your Business
    • First Things First
    • Shay & Alex talk: Your Target Market
    • Deciding On A Brand Name
    • Shay & Alex talk: Branding and Colour Palette
    • Eyedropper App Tour
    • Deciding On A Logo
    • Shay & Alex talk: Your Logo
    • Designing Your Logo
    • Strengths | Weaknesses | Opportunity | Threats
    • The Four P's
    • The Four P's | Pricing
    • Shay & Alex talk: Pricing
    • The Four P's | Place
    • The Four P's | Promotion
    • Marketing Your Business Quiz
  • 5
    Three | Building Your Digital Brand
    • Shay & Alex talk: Websites
    • Building Your Website
    • Website Necessities | Images
    • Website Necessities | Services - Pricing - Booking
    • Website Necessities | Social Media - Biography
    • Website Necessities | Testimonials & Blog
    • Wix Site Tour
    • Shopify Site Tour
    • Squarespace Site Tour
    • Weebly Site Tour
    • Social Media Requirements
    • Shay & Alex talk: Facebook
  • 6
    Four | Instagram
    • Shay & Alex talk: Why we love instagram
    • Instagram | Step One - A flawless bio & photo
    • Instagram | Step Two - Instastories
    • Shay & Alex talk: Stories
    • Instagram | Step Three - Video content
    • Instagram | Step Four - Posting frequency
    • Instagram | Step Five - Call to action
    • Instagram | Step Six - Hashtags
    • Instagram | Step Seven - User generated content
    • Instagram | Step Eight - Promote your business outside of Instagram
    • Instagram | Step Nine - Instagram engagement
    • Shay & Alex talk: Social Media Engagement
    • Instagram | Step Ten - Be human
    • Instagram | Step Eleven - Content calendar
    • Shay & Alex talk: Instagram Analytics
    • Instagram | Step Twelve - Instagram analytics
    • Instagram | Story Highlights
    • Instagram | Story Highlights
    • Instagram | Story Highlights
    • Instagram | Story Highlights
  • 7
    Wrapping It Up
    • Thank You Video
    • THANK YOU!
  • 8
    All Videos In Sequence
    • Welcome To Marketing
    • Shay & Alex Talk: Presenting Yourself
    • Shay & Alex Talk: Your Target Market
    • Shay & Alex Talk: Branding and Colour Palette
    • Shay & Alex Talk: Your Logo
    • Eyedropper App Tour
    • Shay & Alex Talk: Pricing
    • Shay & Alex Talk: Websites
    • Wix Site Tour
    • Squarespace Site Tour
    • Weebly Site Tour
    • Shopify Site Tour
    • Shay & Alex Talk: Facebook
    • Shay & Alex Talk: Why we love Instagram
    • Shay & Alex Talk: Insta Stories
    • Shay & Alex Talk: Social Media Engagement
    • Shay & Alex Talk: Instagram Analytics
    • Instagram: Story Highlights Cover Photo
    • Thank You!

Meet Your Instructor

  • PMU Society

    Marketing Professional

    PMU Society

    About Alex: Alex has been in the marketing industry for over 15 years. She spent the beginning of her career in house for a few global fashion brands before opening her own firm, Loslier | Dietrich Marketing, in 2017. Alex graduated Magna Cum Laude from FIDM in Los Angeles before going on to receive her B. Comm Marketing from John Molson School of Business in Montreal. She is a fashion enthusiast, mom of two, wife of one, marketing expert, PR believer and serious dog lover. About Shay: Shay Danielle has been in the Esthetics Industry for almost 10 years.  Her passion and drive for all things beauty have led her to become a very successful business entrepenuer. She is an educator as well as a licensed Master Microblading Instructor and Permanent Cosmetic Educator who has created training programs based on her knowledge and experience over her years in the Cosmetic Tattooing/Skincare Industry.

DISCLAIMER

Marketing your business is a multilayered process.

This course is designed for business owners with little to no marketing experience. All material in this manual is the intellectual property of Shay Danielle & Loslier|Dietrich unless otherwise cited. All outside sources are cited appropriately.
Terms of Service

Student Reviews

  • Amazing Course!

    Weena Molina

    This course has definitely open my eyes and help get a great understanding to how I should market myself as a entrepreneur. It has a lot of information that...

    Read More

    This course has definitely open my eyes and help get a great understanding to how I should market myself as a entrepreneur. It has a lot of information that you can learn from. I love how she gets into detail on each topic!

    Read Less
  • Amazing!

    Alyssa Wiens

    This is the second course I’ve taken through Shay Danielle Academy and it always exceeds my expectations! There is so much informative information provided...

    Read More

    This is the second course I’ve taken through Shay Danielle Academy and it always exceeds my expectations! There is so much informative information provided in this course. This was very helpful for me while I’m starting to build my business!

    Read Less